August 2, 2011


Herb Lubalin continues to inspire me from initial discovery during academia to my present freelance status. Communication is an art form and Herb Lubalin is not only the epitome but the voice for and the many! The fact so much brilliance in one man is inconceivable!

July 21, 2011


Irfan Naeem Design; graphic design studio empowering old-school philosophy with new-school methodology. Artistically speaking communication is unfortunately overzealous for software manipulation and criminally low on creative flair. The alarming fact; creativity is software first and software inclined! Conception truly better reflects the creative process in contrast to blind implementation with latest softography. I’m pro technology on grounds of usage as a tool and on no account a foundation or pretence for creative proficiency. I believe in simplicity, bold graphics, white space and all things concept; paper, pencil and rubber aka Herb Lubalin.


"A computer is a tool, paper is a medium, the human mind is a source and the project brief is the creative dilemma" - Irfan Naeem

"Communication is boundless but a genuine spontaneous emotion is truly immeasurable" - Irfan Naeem