Herb Lubalin continues to inspire me from initial discovery during educational period to my present freelance status. Communication is an art form and Herb Lubalin is not only the epitome but the voice for and the many! The fact so much brilliance in one man is inconceivable!
Artistically speaking communication is sadly overzealous for software manipulation and criminally low on creative flair. The alarming fact; creativity is completely software led! Concept and content will always better reflect creativity over implementation in the latest programs. I'm pro technology on grounds of usage as a tool and not as a source or pretence for lack of creativity! I believe in simplicity, bold graphics, white space and all things concept; paper, pencil and rubber aka Herb Lubalin.